Matt Goodwin Jan 31 Nigel Farage and the Reform Party could win the next general election. Yes, I genuinely believe that. Why? Because of what I’m about to show you. By the end of this post, I will have convinced you there is a plausible, credible and identifiable Roadmap to Power for Nigel Farage and his self-anointed People’s Army. Before setting it out, let’s begin with the wider context of what’s unfolding in British politics, or what I call ‘the three Ps’ —the polls, political volatility, and the public. First, in the latest polls, Reform is now averaging close to 25%, up more than 10-points on what it polled only six months ago at the 2024 general election. In the ‘poll of polls’, an average of all polls, Reform is now second, ahead of the Tories and within the margin of error of replacing Labour. While this would already put Reform on around 90-100 seats at the next election, if Reform —which is now taking just as many disillusioned voters from Labour and the Liberal Democr...