Reform leader comes out on top – apart from when voters are asked which leader is an ‘honest person’ 13 July 2025 Daily Telegraph Link Nigel Farage is more in touch with ordinary people and pays greater attention to detail, according to the Ipsos survey Voters believe Nigel Farage, the Reform UK leader, is better than Sir Keir Starmer in almost every respect but is less honest than him, according to a poll. Mr Farage is seen as being more in touch with ordinary people, paying greater attention to detail and being a stronger leader than the Prime Minister. A new survey by Ipsos asked respondents whether they felt certain positive characteristics applied to Sir Keir, Mr Farage or Kemi Badenoch, the Tory leader. The Reform leader came out on top in every question, apart from when voters had to say which of the leaders they believed was an “honest person”. It comes as Reform continues to surge in the polls, with Ipsos finding that the party is ahead of Labour and the Conse...